The Now Prepay Blog

'Tis the season to be jolly as everyone is embracing the festive spirit. Retailers everywhere are gearing up for one of the busiest and most rewarding times of the year – the holiday season. Providing gift cards to your customers means that you will be gifting yourself increased revenue. Amid the hustle and bustle, customers will often leave gift buying to the last moment, and gift cards offer retailers a key opportunity to maximize holiday revenue, as they are the most frequent gift given over the holidays*.